While Lyte was redefining the ticketing market, it had no definite CRM program. Lyte used 12–fifteen various SaaS solutions throughout several departments, which resulted in an absence of alignment between groups, duplication of work and overlapping jobs.

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Ansoff Matrix is a vital strategic tool to come back up with long run tactics for AnswerDash from the case solution. It helps come to a decision whether or not a company should go after future enlargement in new marketplaces and items or really should next page it give attention to present markets and goods. The Corporation can penetrate into existing markets with its current goods. This is recognized as marketplace penetration approach. The Business can develop new products and solutions for the existing market place.

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The procedures devised and A part of the AnswerDash case memo ought to have a blue ocean strategy. A blue Check This Out ocean system is a technique that involves firms in search of uncontested current market spaces, which makes the competition of the corporate irrelevant.

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